Synapse Associates


Coaching is a development tool that puts the empahisis on individual professional development in a safe, confidential environment through a knowledgeable and trustworthy coach in your corner. The "Global Coaching Survey 2008/2009," a study by Frank Besser, a German consulting firm, found that coaching is in a growth phase in 33 countries from all continents. IBM and scores of other major companies have made coaching a core part of executive development.

Coaching is designed to enhance the performance of both individuals and organizations and provide a focus that other forms of organizational support simply cannot.

And whether the client is the individual or the employer, this one-on-one approach will help develop your leadership abilities, improve interpersonal skills, and move beyond self-imposed limitations. Change over time is accomplished in a safe, confidential environment through a knowledgeable and trustworthy coach in your corner. Those who benefit the most from coaching are those who are able to establish a relationship of trust, share their confidential issues, and then are willing to work in concert with their coach to develop satisfactory solutions. Coaching should not be considered a strategy but rather a commitment for change.

Executive Coaching

Executives and rising leaders today face unprecedented organizational change, complexity, and uncertainty. Erosion of employee and public trust, the tyranny of the urgent, and expectations to do more with less are common. In the midst of all this, executives feel ever more restrained, and isolated. Coaching can be exceptionally valuable in breaking through performance plateaus and areas that greatly affect sustainable performance such as burnout, stress, and life balance.

This can be particularly effective in times of change for an executive such as promotions, stretch assignments and as an independent sounding board in new environments. Clients will often choose coaching for their high potential people, to assist those who need to bridge performance gaps, and embrace unbiased third-party feedback as an improvement tool. An investment in coaching eliminates the inability to share real obstacles and issues in-house for fear of privacy or career derailment concerns.

Sales and Sales Management Coaching

Perhaps there is no area of coaching where results can have a greater impact than sales. One of the few disciplines where measuring performance is a daily routine, both individual and team performances are at a premium.

There are 3 areas where our coaching can deliver great results:

1. Accelerate front line sales professionals capacity for the next level of responsibility.
2. Help sales management increase team performance and build support from other functional managers and disciplines in support of and understanding the sales effort.
3. Build sales skills for Non-sales Professionals like operations, finance, and other disciplines to understand and collaborate in the sales and marketing process.

Personal Life Coaching

A Personal Growth Coach will help you focus on what is important to you. You will establish, prioritize and better understand how to reach personal goals. Learn how you handle stress and make important decisions. Assess your strengths and opportunities for improvement, learn new positive behaviors, and build stronger relationships. Examine and establish a better work/life balance. Your personal coach helps you achieve personal fulfillment and satisfaction.


The Synapse Approach to Coaching

The most direct path to where you are going starts with knowing where you are. We often urge our clients to build the coaching engagement on a firm foundation of comprehensive assessment. (See assessment.). And, as the Cheshire cat famously said, "If you don't know where you are going, then any road will take you there."

Many fine "Coach in a Box" systems are available. Nevertheless, what all (or should) have in common is a program based on the adult learning process because at its essence, coaching is learning. The five steps to a successful program are:

1. Define goals, outcomes, metrics, and timetable.
2. Discover strengths, weaknesses and obstacles. (Use Assessment if applicable.)
3. Design the program using one-on-one, e-learning, e-mail, telephone, and/or other resources.
4. Deploy the coaching program.
5. Determine progress. (Repeat.)
Copyright © 2008 Synapse Associates LLC. All rights reserved.
Website and logo design by Logoworks.